Hi. My name is Josephine Hanan, but you can call me “Jōs”

Over the years, many people have asked me: How did PHB Begin?

It began because I was soo done selling Girl Scout cookies in the Chicago cold. Have you ever tried door-to-door selling as a kid?

As much as I loved Girl Scouts, collaborating to go on trips, and being top cookie seller for 10 years in a row, what I did NOT LOVE was ringing doorbells – when my fingers were so cold I could no longer feel them. It was especially annoying when families heard the bell and then, hurried to turn off their lights, as if they weren’t home! That’s doubly cold!

I kept thinking: “There had to be a better way. A better way to promote what I believed to people who actually wanted what I had. A better way to help the girls of today –and women of tomorrow — better leverage their time. A better way to make money and make a difference.”

But how could women work smarter, not harder? I made it my life’s work to figure out how to have more women “work smarter” while promoting what they loved, believed in and wanted to get known for!

PHB’s Evolution

Although some people have called being “so real” with you on this page a “mistake,” we, at PHB, pride ourselves on always being “real” with our members and aren’t afraid to show you our scars if you can benefit from seeing them. We think it’s critical for you to see how we learned and EVOLVED, so you can have a powerful framework for creating your next business evolution and avoid our mistakes☺

Idea that Went Nowhere:

Have you ever heard of the Power of Women in the World? It would be shocking if you did, because this idea never made it past me thinking about it in the shower, building a team, creating the brand, and writing manuals. I thought it was a brilliant “business idea” but really was just an idea for a very time-consuming hobby.

Contribution to Today’s PHB: It’s important to draw the line and declare if what you’re doing is really a business or a hobby, and make sure your team is on the same page in terms of their time, money and effort. From this experience, I became crystal clear that I wanted to found a business supporting businesses, not a hobby supporting hobbyist.

Horribly Promoted and Hard to Sell:

For the 2nd iteration – we progressed from an “idea” to an almost executed event. We called it the “Next Generation of Entrepreneu-HERs” – with over 100 people involved (as speakers, volunteers, etc), $10K at stake to lose, and 3 weeks out … NO PAID attendees! So yes, we “indefinitely postponed” the event, until we could spend the right time marketing it or until potential attendees could spell entrepreneur-hers (grin) (which has yet to happen).

Contribution to Today’s PHB: Marketing and Sales can’t be an after-thought; they have to be an on-going part of the strategy! As we retrospectively found out, names matter; it’s really difficult for potential members to buy from an organization they can’t even spell or remember the URL to. And putting the best event/training on earth together doesn’t matter if there’s no one there to benefit from it.

Community for What?

For the 3rd iteration – we progressed from “almost execution” to “total brand confusion”, by over-compensating for not pulling enough off in the past. In the course of 1 year, we pulled off over 40 events with 10 different networking formats: We did everything from early morning “net-walking” to bowling to health trainings to promotion of community causes. We did so much for women entrepreneurs, and yet women entrepreneurs had no idea what we exactly did. At a networking event, a friend in a referral group introduced me as: “Here’s Jos. She is the Founder of PHB, a community which I know does a lot. But maybe Jos can tell you what specifically?” Ouch!

Contribution to Today’s PHB: Being a multi-talented organization meant being played down as a brand for being scattered and un-focused. PHB needs to know our core competency and make sure our members know it too and can articulate our benefit.

Oxymoron: Profitable, Difference Maker?

For the 4th iteration – we progressed from “brand confusion” to clear “money delusion”. On the one hand, we did a great job teaching the community that we were Ment-hering program for women entrepreneurs to achieve business results, and we either stopped or re-positioned all other events in context of Ment-Hering to avoid confusion. On the other hand, we gave away so much – yet charged so little — that our for-profit organization started being called a “non-profit” and was quickly becoming un-scalable and financially unsustainable.

Contribution to Today’s PHB: From a sustainability perspective, it’s important to charge what you’re worth, because it’s fair and feels good to both PHB and our members; plus, if we don’t charge what we’re worth, we won’t be in business to support our members and make a world-wide difference. We also wanted to be more public that PHB IS a very proud, for-profit; we firmly believe that just because women are making a difference doesn’t mean they should be automatically branded as a non-profit or paid less! PHB is extremely committed to being a for-profit role model for all our members, who want to make a difference AND get paid what they’re worth.


With 100% confidence, we can tell you’ve taken the feedback, learned from our evolutionary mistakes and are THE BEST VERSION of PHB we’ve ever been:

Promote Her Business (PHB) is the Premier Marketing and Sales Organization for Women Entrepreneurs (and Men who want best practices). We specialize in supporting small to mid-sized businesses, who already have great products and services and want more people know about them! Our members call us a “hybrid between their favorite networking group and a year-round marketing and sales training program.” Our mission is to help YOU promote your business and each other: Online. Offline. All the time!

If you are one of the countless entrepreneurs, who has fallen in love with our PHB brand over the years, all we can say, is:  YOU AIN’T Seen Nothing Yet… we are the best version of ourselves we’ve ever been. But don’t take our word for it… give PHB a try this year, and surround yourself with some of the most supportive, driven and trail-blazing entrepreneurs and marketing/sales best practices! 

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Jōs’ Credentials

Jōs is the CEO/Founder of Promote Her Business and is eager to support YOU in “Winning more Customers by Winning their Hearts”! She is also a Marketing Strategist, Copywriter, Certified Sales Trainer, Collaboration Expert, and Professional Speaker. Academically, Jōs has a bachelor’s degree in Advertising, a Master’s in Human Resources, and has been certified as a Managerial Development Assessor. For over a decade, Jos has specialized in helping businesses across industries design and develop training programs and improve their marketing and communications both internally to employees, as well as to external customers. Jōs has worked in corporate, nonprofit and academic settings, as well as had the government as a customer. She has consulted with Fortune 500s and has had many small businesses of her own, so she can relate to the pain and passion of being an entrepreneur! On the speaking front, Jōs has given hundreds of speeches on communication, marketing, networking, women’s influence, and business leadership. She has also presented for organizations such as the Rotary Club, Junior League, Toastmasters, NAWIC, Chamber, and many women and networking groups throughout the Bay Area. Plus, she was a Keynote Speaker for Soroptimist.

What People Are Saying About Jōs