At PHB, we believe that it’s important to grow your vocabulary as you’re growing your business. As you listen to our Promotion Pro interviews, we challenge you to use new terms at least 2 times in conversation with other people the same week you hear them. For if you don’t use them, you lose them!
Plus, increasing your vocabulary, will also increase the vocabulary of those around you – like power partners, clients and team members – who are listening to you as a role model, and this is a powerful side-effect.
Yes, it is appropriate and even recommended to practice using your new vocabulary – and applaud others for using it — on our private Promotion Pro Facebook Group.
What’s really great is that all marketing, business and sales terms are much more than just definitions. They are value-packed with the practical — why you should care about this term — and give you the specific interview, so you can listen to the replay and reference the term in context.
Client Acquisition Cost (CAC)
Future Budget (F.B.)
“Open Your Business Kimono”
Research and Development (R&D)
Strategic Business Plan
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