What’s Missing from Covid-19 To-Do Lists?

What’s Missing from Covid-19 To-Do Lists? 14 Must-Knows!


We’d love to hear which of our Promote Her Business community’s “Must-Knows” you LOVE the most!!

1) Stay Socially CONNECTED: Just because we are being told to “socially distance” ourselves (which is not a term I’m a fan of), doesn’t mean we shouldn’t stay Socially Connected. In fact, the more we feel like we’re in isolation, the more we need social connection. Instead of thinking of it as “social distancing”, think of it as “physical distancing” while intentionally keeping in contact with others ONLINE. 

  • Social connectedness is critically important to your overall well-being, getting through this scare without feeling so alone, while overcoming this “everyone’s on their own”, fear-based mentality that doesn’t lead anywhere good. I’m so glad our Promote Her Business community is here for each other, during this time of doing business as (un)usual.

2) Pay attention to the words we’re using, because words directly affect our thoughts, feelings, and actions. If you call something a “practice”, people will act differently than if you call it a “championship game,” right? Are your words helping us solve the problem – and contribute to being our Highest energized self each day– or are you adding to the fear?

3) Look for the Opportunity in the Threat: The good news is now that you’re spending more time at home – and more people are focused on themselves – it could be a great time to do things you’ve been procrastinating on. Clean your home office, get your financial systems in order, UPlevel your business/marketing/sales plan, and let your creativity go wild. 

4) Think of it as Rescheduling NOT Canceling: Many Women Entrepreneurs have come to me this week with tears in their eyes. They have dedicated months and even an entire year creating in-person events, and are now sending out emails that everything is “canceled”. Will all their hard work go out the window? Now is the time to reframe your thinking. Instead of thinking of it — and messaging it — as “canceling” to your ideal audience, think of it as rescheduling instead.   

  • Have faith that when you do reschedule it… it will be greater than ever. Now you have some more time to think through things so that you can have your best event yet. Also, challenge yourself to adapt to the situation and see what you can do in the meantime online to keep supporting your community even though it’s not in-person. The show must go on… just in a new way. Get creative. Maybe you can’t facilitate the entire conference but you can still have a mini-workshop through video conf or FB LIVE etc.

5) Stay Positive: When I say positive, I mean positive. It means NOT saying you’re “just being realistic” – when what your saying has negative undertones and is far from neutral. I mean be Positive. Why? Because we are in a global scare, and when people are scared, they are emotional – they react, they don’t think – and this causes huge short-term problems and long term issues, we will need to clean up for generations to come. Right now we are at a tipping point for what people are going to do in face of being scared on a global scale, and being “realistic” (especially when it has the connotation of feeling like we’re alone and fending for ourselves), could push people into a panic. 

  • So, stay positive… meaning be hopeful, do everything to be you’re your Best, Highest Self every day … and even more so when you’re cooped up in the house and/or with people who are driving you crazy (grin).  Being positive does NOT mean being unrealistic; it does not mean pretending like it’s ok to spread the virus and not be responsible for your role in containment. What positive does mean is looking at what good things can come out of this situation, celebrating every time we get closer to a solution, staying socially connected (and supporting others well-being), practicing self-care so you can stay positive, being patient with others, and noticing how your reactions are either helping or hurting others from being positive too.  

6) Think for yourself: You are the CEO of your life, so trust your feelings and innate wisdom too. Although it’s important to keep informed about COVID-19 and listen to experts, ultimately no one is more of an expert on your life and what to do with your time, your family, and your business than you. Also, someone has to say it: We all bring our own biases and social, political, and commercial motives into recommendations (whether knowingly or not) – and people may try to take advantage of your fear and verge of panic — so it’s good to never just blindly follow anything. Think for yourself.

7) Take Ownership for being a Role Model: People often don’t do what you say, they do what you… do. You are a role model and people have been watching what you’re doing and copying your behavior (whether they tell you or not). As a thought leader in your business industry and a leader to your family/friends, what message are you currently sending your community through your actions?

  • What message do you want to be Intentionally Sending? Your community is looking for your guidance. What are you doing during the Scare – are you in “fight or flight” mentality… OR are you critically thinking through everything and making the best out of each day?

8) Stop the “Fend for Yourself” Thinking: I’m going to say something that might be stunning: Think bigger than yourself and your family. I understand family comes first, and at the same time, acting as if the only priority is to protect yourself does not help us relate to each other, collaborate, and be there for each other on a local or global scale. It divides us, it doesn’t unite us in coming to solutions as quickly as possible and spreading solutions. Let’s be there for each other, even if they’re not family… and even if they’re strangers. For example, if you have hoarded toilet paper (wink) and a neighbor runs out, give them some. If other people don’t know where to go to get tested, proactively share with the community where you went… let’s help each other out and be evolved in coming together as a global community and learning from each other about best practices during these uncertain times. 

  • To me, your true sign of character and caring comes out… not when things are going well… but when you are being challenged and it’s all too tempting to be in our own world at the expense of others.  

9) Never Underestimate Your Contribution/Expertise to the Solution: You might not be a medical expert and you might not be working on the cure to COVID-19, but so what? That doesn’t mean you aren’t an expert in something related to COVID-19. What you have to say matters, and never let someone else play down the credibility of what you say (including YOU)!!

  • What’s going on globally today has much bigger implications than just physically the virus itself. It has social, political, economic, emotional, financial, family and spiritual implications that are important too – and no one is an expert in all those areas; each of us plays a part. We need to do what we can in our sphere of influence to be a contribution to the solution, as well as getting through each day and avoiding fear-based, knee-jerk reactions, which lead to panic.
  • Just this week, a guy said to me that my concern about the term “social distancing” was “nit-picky” and distracted us from focusing on America’s “true problem”… containment. He totally invalidated my expertise as a Strategic Messaging Coach/ Women Entrepreneurship Expert and the implications of words unintentionally contributing to fear, big hits in business, and panic. Instead of arguing, I listened to his viewpoint, and then, thought for myself and made “Stay Socially Connected” point #1, since that’s how important I still think it is:)

10) Be a Healthy-Her – or Healthy-Him — and practice self-care: The world has changed and we are either evolving with it or suffering from it. What can you do to heal any pain, suffering, upsets you have going on in your life right now… in addition to all the frustrations, challenges and worry generated by this Scare? To be your Best Self and a Role Model during these uncertain times, you need to take care of yourself and make sure your body, mind, and spirit are being fueled and nourished.  

  • Are you getting 6-8 hours of sleep? Are you putting foods in your body that nurture you, as opposed to drain you? As the 2020 headline of TIME Magazine proclaimed: “Alternative med is the new mainstream” – are you leveraging alternative med? Are you getting exercise… or are you using being “cooped up” as an excuse to sabotage yourself?   

11) Pay attention to who you are surrounding yourself with: Their energy affects your energy, as well your physical, mental, emotional and spiritual well-being. If you are feeling stuck in a household with some Negative Nellies… it’s even more important that you intentionally find an ONLINE outlet and community to uplift you while helping more people be uplifted too.  

  • Even if people in your household are positive, it’s still important to talk to people outside your household to gain new perspectives on the situation, have vulnerable conversations about what’s going on for you and your business right now, brainstorm creative ways to do business as (un)usual, and cheer each other on! No one can be everything to everyone; give your family a break; talk to other people too

12) Keep supporting local business and Women Entrepreneurs: Although people are buying up all the basic “staples” and hoarding toilet paper, a lot of businesses (especially small and woman-owned) are taking a major hit right now. People don’t know what to do, and while they’re reflecting, they’re not buying products or participating in important services which can help more successfully navigate through this scare. Let’s keep contributing to the economy by being role models of using our dollars as our vote for what’s important and should stay in business.  

  • Are you continuing to spend what you regularly spend? What’s important is not just toilet paper and the basics; it’s also continuing to buy business, health, relationship products/services – and participating in online events — that will help us transition from “wait and see” to “let’s have a great life in the meantime” mode:)  

13) Appreciate each other: It’s important to realize that many businesses are bending backward and creatively evolving to support our needs online … They are tirelessly investing time, money and effort to avoid disrupting services, and they’re moving everything online as seamlessly as possible. Let’s show them we appreciate their efforts (like we’d want our ideal audience to appreciate our efforts) and take them up on what they’re offering.  

14) Learn from Entrepreneurs: There are many things that entrepreneurs have learned from corporate; like structures, policy, scaling, mass marketing, and sustainability. And it feels REALLY GOOD to be able to say that the COVID-19 Scare has put us in a situation where people are the world can most benefit by thinking more like Entrepreneurs. Employees are working from home, having to adapt to new situations, be creative, and even use new online technology to stay connected. 

  • Entrepreneurs, this is a time to shine and share your expertise. It’s a time to own being visionaries/innovators/thought leaders, and help others adopt more of an entrepreneurial-mindset too… because when things are risky, uncertain, and there are problems to be solved, this is when WE are at our best!

Learn more about becoming a Promote Her Business Int’l member, and build more inspiring, win-win relationships with other supportive and purpose-driven Women Entrepreneurs. 

RSVP to be our FREE Guest at Virtual Speed Networking and/or The 12 Principles to Promote Her Business Learning Lab.  

Here’s to promoting your business and each other: Online. Offline. All the time.

Jōs Hanan, Founder/CEO, Promote Her Business International

Let’s Do “Business HER Way”

Let’s Do “Business HER Way”

Being an entrepreneur isn’t easy …. let alone a Woman Entrepreneur. 

  • Have you noticed that women have their own way of doing business? 
  • Do you want resources to do business your authentic way?
  • Would you like to overcome business roadblocks, while uniting with other purpose-driven Women Entrepreneurs, whose strengths multiple when they lock arms? 

Check out this video to explore what it means to do ”Business HER Way” and shine a brighter spotlight on your business in the process! 

So, what’s next?  Lock arms with Promote Her Business’ global community, and let’s do “Business HER Way”!  Check out how to get started as a FREE PHB Member and accelerate your business growth this month:) 

The Keys to Promoting Your Business

The Keys to Promoting Your Business

What are the keys to promoting your business as a Woman Entrepreneur? Here are Promote Her Business (PHB)’s 4 Fav Tips, which may make the biggest difference in your business this week: 

1) Do “Business HER Way”

For most of history, the masculine — a competitive, strong, and results-centric energy — has been regarded as “the energy” to step into if you want to succeed in business.  And at PHB, although we agree that the masculine has it’s advantages, we encourage you to consider doing “Business HER Way” more by stepping into your feminine power.  Why? Because your feminine power is an irresistible, loving, creative, and collaborative energy, which can help you become more attractive to your ideal clients than ever before. 

As Marianne Williamson — internationally acclaimed lecturer and New York times bestselling author — once said: “Feminine power isn’t something we go out and acquire; it’s already within us. It’s something we become willing to experience. Something to admit we have.”  

Specifically, one way to step into the “collaborative” spirit of the feminine is to start thinking of the world in “WE” instead of “Me”.  So, instead of thinking about how you can convince, persuade or cajole your ideal client into buying your product/service… think as if you are already on their team.  Coming from the space of “we are in this together” — and you would only recommend what’s best for your team (which includes both you and them) — what would you suggest?  And how does a feminine, collaborative energy– as opposed to competitive “I’m going to sell you” energy– make a difference in how you approach both your marketing and sales process?  

In addition to collaboration, it’s also important to explore the types of feminine power that have fueled many women and entrepreneurs business’ and can fuel yours too.  These 9 POWERS can be summarized as the power to: Spend, #GossipForGood, Care, Collaborate, Flow, Emote, Role Model, Be Vulnerable, and Create… and we go into depth on each type of feminine power in our “Your Power” Principle of Promoting Her Business eCourse when you become a PHB International Member.   

2) Think like an Advanced Networker

Before Covid-19, many Women Entrepreneurs’ strategy heavily relied on in-person events and in-person networking groups… and then, everything shifted.  We are in a “new normal” and Virtual Networking is critical to keep building win-win relationships as Advanced Networkers, especially in our climate of uncertainty and disruption.  Check out how to be a FREE guest at PHB’s next virtual event here

But what if in addition to building relationships with PHB’s global community, you also want to form even deeper connections? What if you’re longing for a more exclusive circle of friends and strategic alliances… whether that’s face-to-face via video conf or eventually in-person?  

When you join as PHB International Member  (100% virtual), you also have the option to  join or start a Private Networking Circle at no additional charge. You can then participate in an exclusive Circle of trust and support with the most supportive and purpose-driven Women Entrepreneurs you know, while using PHB’s one-of-a-kind Advanced Networking format:)

Now think about your own business.  What are the areas in your business that can be fully automated and virtual versus which aspects of your business need a deeper connection?   What is a “click on” versus where do your ideal clients really need to “click with you” personally?

3) Surround Yourself with Peers who Care

Someone has to say it: If you are only relying on yourself to succeed, it’s way too easy to fail.  

  • Why?  Because you are too close to your business to see what you’re missing 
  • Why? Because you are most likely to let yourself off the hook and not hold yourself accountable to the little things that over time add up to the Big Results in your business. 
  • Why? Because it’s really LONELY to be a Woman Entrepreneur, and just because you’re in business for yourself doesn’t mean you have to be by yourself…. Get peer support, and sooner than later (from both women who understand your industry and from those who think outside of it)! 

So, specifically, how do you surround yourself with more peers that care? For one, RSVP for our next FREE Virtual Speed Networking.  In addition, once you become a PHB International member, you will also receive peer support during our Women Entrepreneurs “WE” Market Group via video conference: This online event is a combination of networking, discussing the best ways to promote your business, and asking other women for feedback on your marketing! 

4) Learn Best Practices in Marketing/Sales Year-Round 

Learning the best practices in marketing and sales year-round is critical to continually moving our business forward — and staying at the top of our industry.  For even if we decide to delegate the implementation of marketing/sales (which is a smart idea), it’s still important that we — as CEO’s of our business — understand the impetus for going with our proposed marketing/sales strategy, the time/effort/cost involved, and the realistic results we hope can be achieved. And we can’t confidently lead the charge — or relate to our team — if we don’t have our hand in the marketing/sales game.    

At PHB, we understand that Women Entrepreneurs want to learn the best ways to promote her business, and simultaneously, we don’t have tons of time to learn the low level details of everything.  Do you? We also know that many women owned businesses are lucky if they can learn 1 marketing/sales principle per month in addition to everything else they’re doing in their business, family and community.  

That’s why at PHB, we focus on just one of the 12 Principles to Promote Her Business each month for 12 months. This way, we explore all 12 Principles over the course of each year, so we can pull each other up and move toward collective mastery.  We’d love for you to join us as a Free 1X Guest at our next 12 Principles Learning Lab!  

Now pretend that you had moved toward business mastery (from strategic planning and marketing to networking, speaking, sales and beyond), and you had our entire PHB community rooting for your success.  What difference would being masterful make for you personally? What difference would it make for your business?   

So What’s Next? 

Now that you know the 4 Keys to Promoting Her Business, what are you going to do apply them to your business? 

Which of the 4 keys will make the biggest difference to your business this week?  Is your answer:

  1. Doing “Business HER Way,” 
  2. Thinking like an Advanced Networker,
  3. Surrounding Yourself with Peers who Care, OR 
  4. Learning Best Practices in Marketing/Sales Year-Round? 

**Go back to the corresponding section and take action, so you can unlock your business power!  

Here’s to promoting your business and each other: Online. Offline. All the time.

Jōs Hanan, Founder/CEO, Promote Her Business International