Avoid Complacency – the antithesis of Legendary!
Here are 2 important ways to keep a pulse on the times and move with them:
1. Don’t be fooled – just because clients Love You now… doesn’t mean that they will always Love You. Be on the lookout for signs when the market is getting saturated, you are losing market share, and/or your ideal audience is falling in love with someone else.
This may be the sign to pivot, go back to Promote Her Business’ “Learn It” or “Live It” level, or otherwise, have your business decline.
2. Assess your current results with promoting your business:
What’s currently working or on the rise with getting marketing results? Is your team on the same page about consistently identifying what’s working and intentionally doing more of it?
On the flip side, what promotion methods are on the decline for your business? In your industry? Across industries?
How can you keep up with the times and keep innovating and being relevant?
What other marketing strategies and/or vehicles might be worth looking into? For example: Is there an online platform where you used to get more results but now you might consider moving to another platform because you’re ideal audience is gravitating over there?