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The 12 Principles Round-Table

The 12 Principles to Promote Her Business are PHB’s “Signature” online marketing/sales training course, which our community is united around on both local and global scales. The 12 Principles support Members in having a trusted, step-by-step framework to grow together, track their progress, and move toward mastery as their business evolves.

principle of the month

In order to improve real-life application and get the most valuable real-time results from PHB, we focus on one Principle each month for 12 months. This way, we explore all 12 Principles over the course of each year, so we can pull each other up and move toward collective mastery.

At the beginning of each month, be introduced to the Principle of the Month — and participate in interactive exercises and group coaching — by attending The 12 Principles Learning Lab. Then, stay accountable for putting what you learned into practice — and share best practices with other Women Entrepreneurs- during PHB Round-Table.

Ready to step into your feminine power? It’s a beautiful and often under-played asset. Leverage the feminine (in your own way) to attract more clients and re-invigorate your biz with creativity!

  1. How can you tell the difference between when you’re in your feminine power vs masculine power?
  2. How could you use your feminine power to get more business results?  Give specific examples from your business.
  3. How could you use your masculine power to get more business results?  Give specific examples from your business.

This Month’s Action 

In Module 1.0 you were asked to complete “PHB’s “Feminine/Masculine Baseline Assessment” to discover your feminine/masculine ratio. If you did not complete that Assessment, please do so. Then, you’ll be ready for “Your Actions for January.”

By the end of January: Pay attention to how much time you spend in your masculine vs feminine power, and see if you can be more intentional about what energy would best serve you based on different business situations.

Do you have a clear plan for your business, one in which you have faith will work? Now’s the time to revisit it and create a more effective plan, ma’am.  

  1. How would you define your Vision of business “success” in the next 5 years? What would really excite you?
  2. Have you created a 1-yr plan, and is it written down? How often do you review and update it?
  3. Let’s pretend that other people do Not believe in your plan. What are the 2 Biggest Reasons your plan will succeed anyway?

This Month’s Action

In modules 2.2 and 2.3, you were asked to fill out your First Critical Milestone plan. In so doing, you could move from having a high-level vision and plan to hitting your First Critical Milestone, which is the first big win to reassure yourself that you’re making timely, relevant strides toward your 1-year goal. If you did not complete your First Critical Milestone plan, please do so now. Now you are ready for “Your Actions for February.”

By the end of February: Reflect on the progress you’re making with your First Critical Milestone. Are you in action? Is everything you need to do on your calendar? Where do you most need to focus your attention to get results as quickly as possible?

Are you prepared to build an All-Star support team? It doesn’t matter if you’re a solopreneur or have many employees, explore your leadership style & building a stronger more unified team.

  1. Who is on your support team? Include the people who work for you, people who work with you, people who coach/consult/mentor you, and people who promote/refer you. 
  2. Let’s pretend you have the hiring budget, and you are creating a job description for the most critical person to hire next. Who would you be specifically looking for and what would be required of them? 
  3. What’s the most challenging part about creating the team of your dreams? And what’s 1 way you can overcome this challenge?  

This Month’s Action

By the end of March, strive to get “1 critical person” to make a bigger difference for your business. This could mean on-boarding someone new or better leveraging your current team. Who is the “1 critical person”, and specifically, what will they be doing on your All-Star team?

Does your ideal audience really know who you are? Learn how to brand your authentic message, be remembered for who you are, and get more referrals.

  1. How would you define what a brand is? 
  2. What’s 1 brand that you admire (which isn’t yours) and why?
  3. How would you describe the “feel” of your brand? Pick 3 adjectives & explain why you chose them. Ex: PHB = classy, feminine, vibrant.

This Month’s Action

In Modules 4.1 & 4.2, you were asked to create and/or uplevel your “Branding Card” — and get clear on differentiating yourself through your personal & business brand. If you did not complete your Branding Card yet, please do so. Then, you’ll be ready for “Your Actions for April.” 

By the end of April: When your ideal audience thinks of your brand, what do you want them to think of more? What specific action(s) will you take to play up what your audience is missing?

When someone says, “Let’s talk tech”, do you want to run? It’s time to get a handle on your current tech and discover what you need to scale-up!

  1. How would you rate how “technical” you feel on a scale of 1-5 (with 1 being “not technical at all” and 5 being “very technical”)?  Why? 
  2. Think about all the technology you use in your business. Name your 1-2 favorite types of tech and what you like about them.  (Ex: tech for automating social media, email marketing, graphics, surveys, appointments, website, CRM, project management, etc)  
  3. What would “taking your tech to the next level” look like in your business?

This Month’s Action

In Module 5.1, you were asked to conduct your Annual Tech Inventory – and leverage your tech to get more done! If you did not complete your Annual Tech Inventory yet, please do so. Then, you’ll be ready for “Your Actions for May.”

By the end of May: Choose the top 2 tech tools, which can move your business forward the fastest. Share your favorite tools on “PHB’s Tech Suggestions” form and also discover what other Women Entrepreneurs’ favorite tools are too.

Do you ever feel like you’re not getting fast enough results in your business? Step on the results gas pedal with PHB’s “performance accelerator.”

  1. Literally say the following and then, fill in the blank: “Other people might NOT think this is important, but it IS important! What I’m most proud of since the beginning of this year is…”
  2. Fill in the blank: My biggest disappointments since the beginning of the year have been…”  (Here’s your chance to have a vulnerable conversation with women in your Circle and will keep what you say confidential!)
  3. You’re halfway through the year. What results are you committed to achieving before the End of the Year? Be specific. 

This Month’s Action 

In Module 6.0, you were asked to Accelerate Your Results – by discovering your Performance Level. Then, you learned how to get more results at your level during Module 6.1! If you did not watch both Module 6.0 and Module 6.1 yet, please do so. Then, you’ll be ready for “Your Actions for June.”

By the end of June: Take 2 actions to accelerate your results based on your Performance Level.

Have you ever wondered why you don’t have all the customers you want? With marketing constantly changing, let’s strategize the best ways to promote yourself now.

  1. How are you currently promoting your business? 
  2. What kind of marketing content are you posting, and how often are you posting it? 
  3. Are you tracking your marketing results? And if so, how? 

This Month’s Action

Block time on your calendar this week to create and/or optimize your Marketing Plan. Write down everything you’re doing, as well as when and where you’re doing it; make sure your plan is up-to-date. Keep testing what you’re putting out and track your results, so you can keep optimizing.  

Are you collecting business cards or building meaningful relationships? Learn PHB’s Advanced Networking formula for “Win-Win” 1:1’s and more.

  1. How would you describe your networking style? (ie. introverted/extroverted, questioner, listener, supporter, etc)
  2. What are your 2 biggest networking challenges? 
  3. How would you describe the ideal people you would want to do more networking with?  

This Month’s Action

Leverage PHB’s advanced networking tools in PHB and beyond. Use your Win-Win log when networking to build deeper relationships faster, and use the A+ test more to be a better promoter of referral partners. *Please keep in mind that PHB’s Win-Win log is proprietary, so you can use it for your advantage, but don’t give it out to anyone who isn’t a member.  

Do you know how to make any speech 10X better in 10 minutes and get more speaking results? Learn how to Speak with Power no matter your experience level.

  1. Do you consider yourself a beginner, intermediate or advanced Speaker and why? 
  2. What is your favorite topic to speak on? In specific, who is your #1 ideal audience to speak to about your topic? 
  3. Who is your favorite Speaking Role Model and why? 

This Month’s Action

Challenge yourself to be a better speaker. What’s 1 thing you can do to grow? Tell another PHB Member what you’re promising to do, so you can keep accountable and cheer each other on! 

Wouldn’t it be great if more people told the world about your business? Now’s the time to capitalize on capturing more referrals, raving reviews & testimonials.

  1. What is the best testimonial you’ve ever received (aka: what others said about you)?
  2. If you could be endorsed by any Celebrity, who would you choose? Why?
  3. How much of your marketing strategy relies on getting referrals? Why? 

This Month’s Action

Write out the testimonial you would want your ideal audience to give about 1 specific product or service in your business. Then, ask yourself: What would you have to do to live up to that testimonial? 

How do you influence your ideal audience to say, “YES!”? Learn how to create a “YES Game” that lifts your spirits, keeps you authentic, and gets more “YESES.”

  1. Describe the types of people who are your “easiest YESES’ (aka the people who most eagerly and/or urgently buy) 
  2. What are the 2 most common reasons your ideal audience says YES to you?   
  3. Do you track your conversion process? (For ex: the percentage of people who say YES to each of your offers each month and how long it takes to get these conversions, etc)? Explain how you stay on top of your numbers.  

This Month’s Action

Do more of what works:  Assess who is most likely to buy your products/services, as well as the most effective ways to inspire them to say yes.  Then, intentionally use those strategies with more of that specific audience. 

Does your sales process consistently lead to conversions, on-going sales, and great relationships?  Now’s the time to look at your sales results with fresh eyes and optimize.

  1. What  is the #1 reason your audience would say “No” to you? How do you handle that objection? ( If you don’t know… ask group for suggestions.)   
  2. What is the #2 reason your audience would say “No” to you? How do you handle that objection?
  3. Since we’re in December, do you have any Holiday and/or End of Year sales, special offers, or gift ideas?  

This Month’s Action

Block out 1 day (or a half-day at a minimum) to conduct an End of Year Reflection:  Review this past year’s sales numbers; then, journal about what worked & what didn’t in terms of hitting your sales goals, as well as what you’d like to acknowledge yourself for. Ask yourself: What is most worth spending time improving going into the New Year, and where do you need support?   

Remember: What Gets Calendared 

Gets Done 

Is your Circle is adding the “Put It Into Practice” Assignment onto their calendar? 




Hang tight . . .