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The 12 Principles to PHB

The 12 Principles to Promote Her Business are the foundational building blocks to being a successful Woman Entrepreneur.  

These 12 Principles provide an easy-to-follow, step-by-step process to transforming both your business and business-relationships. 

And when you peer-mentor your Circle Sisters — and keep each other accountable for inspired action — you are unstoppable! 

What's This Month's Principle?
Increase Circle Sisters' Round-Table Results

Principle of the Month

During each PHB Business Circle format, we focus on 1 Principle, 1 Month at a time. This way, each Circle explores all 12 Principles over the course of each year.

Circle Sisters love round-tabling on the Principle of the Month (POM). They share their business experiences, best practices, sticking points, and peer-mentor each other . . . while Networking HER Way! 

The POM also unites all PHB Private Networking Circles by having the same biz-accelerating convo during the same month:)  

Do you have a clear plan for your business, one in which you have faith will work? Now’s the time to revisit it and create a more effective plan, ma’am.  

  • 1) How would you define your Vision of business “success” in the next 5 years? What would really excite you?
  • 2) Have you created a 1-yr plan, and is it written down? How often do you review and update it?
  • 3) Let’s pretend that other people do Not believe in your plan. What are the 2 Biggest Reasons your plan will succeed anyway?

(After Round-Table) Discuss: This Month’s Action 

What’s 1 action you’re taking for Principle 1, Your Plan?  Take that action before the end of January. Would any Circle Sisters like to ask for an accountability-buddy?

Ready to experiment with stepping into your feminine power? It’s a beautiful and often under-played asset. Leverage the feminine (in your own way) to attract more clients and re-invigorate your biz with creativity!

  • 1) What does it look like when you’re standing in your “feminine power” versus your “masculine power” while running your  biz?
  • 2) In which biz situations do you feel most in your feminine power? 
  • 3) In what biz situations could you stand in your feminine power more?

(After Round-Table) Discuss: This Month’s Action 

What’s 1 action you’re taking for Principle 2, Your Feminine Power?  Take that action before the end of February.  Would any Circle Sisters like to ask for an accountability-buddy?

Are you prepared to build an All-Star Promotion Support Team? It doesn’t matter if you’re a solopreneur or have many employees, explore your leadership style & building a stronger more unified team.

  • 1) Who is on your promotion support team? Include the people who work for you, people who work with you, people who coach/consult/mentor you, and people who promote/refer you. 
  • 2) Let’s pretend you have the hiring budget, and you are creating a job description for the most critical person to hire next to get more opt-ins and sales. Who would you be specifically looking for and what would be required of them? 
  • 3) What’s the most challenging part about creating the promotion support team of your dreams? And what’s 1 way you can overcome this challenge?  

(After Round-Table) Discuss: This Month’s Action 

What’s 1 action you’re taking for Principle 3, Your Promotion Support Team?  Take that action before the end of March. Would any Circle Sisters like to ask for an accountability-buddy?

Does your ideal audience really know who you are? Learn how to brand your authentic message, be remembered for who you are, and get more referrals.

  • 1) Share your brand’s logo and tagline. Ask other ladies to say their 1st impression of them.  
  • 2) How would you describe the “feel” of your brand? Pick 3 adjectives & explain why you chose them. Ex: PHB = classy, feminine, vibrant.
  • 3) What’s 1 brand that you admire (which isn’t yours)? How are they similar to you? How are they different from you? 

(After Round-Table) Discuss: This Month’s Action 

What’s 1 action you’re taking for Principle 4, Your Brand?  Take that action before the end of April. Would any Circle Sisters like to ask for an accountability-buddy?

When someone says, “Let’s talk tech”, do you want to run . . . or ask “what are you running”? It’s time to get a handle on your current tech and discover what you need to scale-up!

  • 1) How would you rate how “technical” you feel on a scale of 1-5 (with 1 being “not technical at all” and 5 being “very technical”)?  Why? 
  • 2) Think about all the technology you use in your business. Name your 1-2 favorite types of tech and what you like about them.  (Ex: tech for automating social media, email marketing, graphics, surveys, appointments, website, CRM, project management, etc)  
  • 3) What would “taking your tech to the next level” look like in your business?

(After Round-Table) Discuss: This Month’s Action 

What’s 1 action you’re taking for Principle 5, Your Tech?  Take that action before the end of May. Would any Circle Sisters like to ask for an accountability-buddy?

Do you ever feel like you’re not getting fast enough results in your business? Step on the results gas pedal by sharing best practices for up-leveling biz results:

  • 1) What are you most proud of accomplishing since the beginning of this year? Include even the “small wins”. 
  • 2) Fill in the blank: My biggest disappointments since the beginning of the year have been…”  (Here’s your chance to have a vulnerable conversation with women in your Circle and will keep what you say confidential!)
  • 3) You’re halfway through the year. What results are you committed to achieving before the End of the Year? Be specific. 

(After Round-Table) Discuss: This Month’s Action 

What’s 1 action you’re taking for Principle 6, Your Results?  Take that action before the end of June. Would any Circle Sisters like to ask for an accountability-buddy?

Have you ever wondered why you don’t have all the customers you want? With marketing constantly changing, let’s strategize the best ways to promote yourself now.

  • 1) How are you currently promoting your business? 
  • 2) What kind of marketing content are you posting, and how often are you posting it? 
  • 3) Are you tracking your marketing results? And if so, how? 

(After Round-Table) Discuss: This Month’s Action 

What’s 1 action you’re taking for Principle 7, Your Marketing?  Take that action before the end of July. Would any Circle Sisters like to ask for an accountability-buddy?

Are you collecting business cards or building meaningful relationships? Target your talk for the best results with Prospects and Referral Partners.

  • 1) How would you describe your networking style? (ie. introverted/extroverted, questioner, listener, supporter, etc)
  • 2) What are your 2 biggest networking challenges? 
  • 3) How would you describe the ideal people you would want to do more networking with?  

(After Round-Table) Discuss: This Month’s Action 

What’s 1 action you’re taking for Principle 8, Your Networking?  Take that action before the end of August. Would any Circle Sisters like to ask for an accountability-buddy?

Do you know how to increase your Speaking Power and get more results? Brainstorm the best talk topics for your ideal audience.

  • 1) Do you consider yourself a beginner, intermediate or advanced Speaker and why? 
  • 2) What is your favorite topic to speak on? In specific, who is your #1 ideal audience to speak to about your topic? 
  • 3) Who is your favorite Speaking Role Model and why? 

(After Round-Table) Discuss: This Month’s Action 

What’s 1 action you’re taking for Principle 9, Your Speaking?  Take that action before the end of September. Would any Circle Sisters like to ask for an accountability-buddy?

Wouldn’t it be great if more people told the world about your business? Now’s the time to capitalize on capturing more referrals, raving reviews & testimonials.

  • 1) What is the best testimonial you’ve ever received (aka: what others said about you)?
  • 2) If you could be endorsed by any Celebrity, who would you choose? Why?
  • 3) How much of your marketing strategy relies on getting referrals? Why? 

(After Round-Table) Discuss: This Month’s Action 

What’s 1 action you’re taking for Principle 10, Your Endorsements?  Take that action before the end of October. Would any Circle Sisters like to ask for an accountability-buddy?

How do you influence your ideal audience to say, “YES!”? Explore all the ways to be more influential and increase your Yes-Power.

  • 1) Describe the types of people who are your “easiest YESES’ (aka the people who most eagerly and/or urgently buy) 
  • 2) What are the 2 most common reasons your ideal audience says YES to you?   
  • 3) Do you track your conversion process? (For ex: the percentage of people who say YES to each of your offers each month and how long it takes to get these conversions, etc)? Explain how you stay on top of your numbers.  

(After Round-Table) Discuss: This Month’s Action 

What’s 1 action you’re taking for Principle 11, Your Yeses?  Take that action before the end of November. Would any Circle Sisters like to ask for an accountability-buddy?

What’s your plan to sky rocket your sales before the end of the year?  Now’s the time to look at your sales results with fresh eyes and optimize.

  • 1) What  is the #1 reason your audience would say “No” to you? How do you handle that objection? ( If you don’t know… ask group for suggestions.)   
  • 2) What is the #2 reason your audience would say “No” to you? How do you handle that objection?
  • 3) Since we’re in December, do you have any Holiday and/or End of Year sales, special offers, or gift ideas?  

(After Round-Table) Discuss: This Month’s Action 

What’s 1 action you’re taking for Principle 12, Your Sales?  Take that action before the end of December. Would any Circle Sisters like to ask for an accountability-buddy?

Increase Accountability, Increase Circle Results

Do your Circle Sisters want even BIGGER Results from Round-Table Discussions? Here are 4 Results-Acceleration Steps to make it happen:

1) Make sure there’s intentional dedicated time to talking about and/or putting in chat what all Circle Sister’s action step is. You can’t keep accountable to action you haven’t defined or committed to.

2) Remember: “What Gets Calendared Gets Done.”  Encourage Circle Sisters to add “This Month’s Action” onto their calendar, while they’re in Circle. 

3) Encourage Circle Sisters to keep each other Accountable by asking for accountability buddies. 

4) Keep the Principle of Month conversation alive past the Circle meeting. Talk about it in your private FB chat and beyond…

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