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The 12 Principles to PHB

The 12 Principles to Promote Her Business are the foundational building blocks to being a successful Woman Entrepreneur.  

These Principles provide an easy-to-follow, step-by-step process to transforming both your business and business-relationships.

Principle of the Month

During each PHB Business Circle format, we focus on 1 Principle, 1 Month at a time. This way, we explore all 12 Principles over the course of each year.

Circle Members love round-tabling on the Principle of the Month (POM). They share their business experiences, best practices, sticking points, and peer-mentor each other . . . while Networking HER Way! 

Ready to step into your feminine power this New Year? It’s a beautiful and often under-played asset. Leverage the feminine (in your own way) to attract more clients and re-invigorate your biz with creativity!

  • 1) What does it mean to start your New Year with “power” ?
  • 2) How do you want this year to look different than last year?
  • 3) In which biz situations do you feel most in your power? And in what biz situations could you stand in your power more?

This Month’s Action 

What’s 1 action you’re taking for Principle 1, Your Power?  Take that action before the end of January.  Consider asking Circle Members to help you stay accountable (as needed). 

Do you have a clear plan for your business, one in which you have faith will work? Now’s the time to revisit it and create a more effective plan, ma’am.  

  • 1) How would you define your Vision of business “success” in the next 5 years? What would really excite you?
  • 2) Have you created a 1-yr plan, and is it written down? How often do you review and update it?
  • 3) Let’s pretend that other people do Not believe in your plan. What are the 2 Biggest Reasons your plan will succeed anyway?

This Month’s Action

What’s 1 action you’re taking for Principle 2, Your Plan?  Take that action before the end of February.  Consider asking Circle Members to help you stay accountable (as needed). 

Are you prepared to build an All-Star support team? It doesn’t matter if you’re a solopreneur or have many employees, explore your leadership style & building a stronger more unified team.

  • 1) Who is on your support team? Include the people who work for you, people who work with you, people who coach/consult/mentor you, and people who promote/refer you. 
  • 2) Let’s pretend you have the hiring budget, and you are creating a job description for the most critical person to hire next. Who would you be specifically looking for and what would be required of them? 
  • 3) What’s the most challenging part about creating the team of your dreams? And what’s 1 way you can overcome this challenge?  

This Month’s Action

What’s 1 action you’re taking for Principle 3, Your Team?  Take that action before the end of March.  Consider asking Circle Members to help you stay accountable (as needed). 

Does your ideal audience really know who you are? Learn how to brand your authentic message, be remembered for who you are, and get more referrals.

  • 1) How would you define what a brand is? 
  • 2) What’s 1 brand that you admire (which isn’t yours) and why?
  • 3) How would you describe the “feel” of your brand? Pick 3 adjectives & explain why you chose them. Ex: PHB = classy, feminine, vibrant.

This Month’s Action

What’s 1 action you’re taking for Principle 4, Your Brand?  Take that action before the end of April.  Consider asking Circle Members to help you stay accountable (as needed). 

When someone says, “Let’s talk tech”, do you want to run? It’s time to get a handle on your current tech and discover what you need to scale-up!

  • 1) How would you rate how “technical” you feel on a scale of 1-5 (with 1 being “not technical at all” and 5 being “very technical”)?  Why? 
  • 2) Think about all the technology you use in your business. Name your 1-2 favorite types of tech and what you like about them.  (Ex: tech for automating social media, email marketing, graphics, surveys, appointments, website, CRM, project management, etc)  
  • 3) What would “taking your tech to the next level” look like in your business?

This Month’s Action

What’s 1 action you’re taking for Principle 5, Your Tech?  Take that action before the end of May.  Consider asking Circle Members to help you stay accountable (as needed). 

Do you ever feel like you’re not getting fast enough results in your business? Step on the results gas pedal with PHB’s “performance accelerator.”

  • 1) What are you most proud of accomplishing since the beginning of this year? Include even the “small wins”. 
  • 2) Fill in the blank: My biggest disappointments since the beginning of the year have been…”  (Here’s your chance to have a vulnerable conversation with women in your Circle and will keep what you say confidential!)
  • 3) You’re halfway through the year. What results are you committed to achieving before the End of the Year? Be specific. 

This Month’s Action 

What’s 1 action you’re taking for Principle 6, Your Results?  Take that action before the end of June.  Consider asking Circle Members to help you stay accountable (as needed). 

Have you ever wondered why you don’t have all the customers you want? With marketing constantly changing, let’s strategize the best ways to promote yourself now.

  • 1) How are you currently promoting your business? 
  • 2) What kind of marketing content are you posting, and how often are you posting it? 
  • 3) Are you tracking your marketing results? And if so, how? 

This Month’s Action 

What’s 1 action you’re taking for Principle 7, Your Marketing?  Take that action before the end of July.  Consider asking Circle Members to help you stay accountable (as needed). 

Are you collecting business cards or building meaningful relationships? Learn PHB’s Advanced Networking formula for “Win-Win” 1:1’s and more.

  • 1) How would you describe your networking style? (ie. introverted/extroverted, questioner, listener, supporter, etc)
  • 2) What are your 2 biggest networking challenges? 
  • 3) How would you describe the ideal people you would want to do more networking with?  

This Month’s Action

What’s 1 action you’re taking for Principle 8, Your Networking?  Take that action before the end of August.  Consider asking Circle Members to help you stay accountable (as needed). 

Do you know how to make any speech 10X better in 10 minutes and get more speaking results? Learn how to Speak with Power no matter your experience level.

  • 1) Do you consider yourself a beginner, intermediate or advanced Speaker and why? 
  • 2) What is your favorite topic to speak on? In specific, who is your #1 ideal audience to speak to about your topic? 
  • 3) Who is your favorite Speaking Role Model and why? 

This Month’s Action

What’s 1 action you’re taking for Principle 9, Your Speaking?  Take that action before the end of September.  Consider asking Circle Members to help you stay accountable (as needed). 

Wouldn’t it be great if more people told the world about your business? Now’s the time to capitalize on capturing more referrals, raving reviews & testimonials.

  • 1) What is the best testimonial you’ve ever received (aka: what others said about you)?
  • 2) If you could be endorsed by any Celebrity, who would you choose? Why?
  • 3) How much of your marketing strategy relies on getting referrals? Why? 

This Month’s Action

What’s 1 action you’re taking for Principle 10, Your Endorsements?  Take that action before the end of October.  Consider asking Circle Members to help you stay accountable (as needed). 

How do you influence your ideal audience to say, “YES!”? Learn how to create a “YES Game” that lifts your spirits, keeps you authentic, and gets more “YESES.”

  • 1) Describe the types of people who are your “easiest YESES’ (aka the people who most eagerly and/or urgently buy) 
  • 2) What are the 2 most common reasons your ideal audience says YES to you?   
  • 3) Do you track your conversion process? (For ex: the percentage of people who say YES to each of your offers each month and how long it takes to get these conversions, etc)? Explain how you stay on top of your numbers.  

This Month’s Action

What’s 1 action you’re taking for Principle 11, Your Yeses?  Take that action before the end of November.  Consider asking Circle Members to help you stay accountable (as needed). 

Does your sales process consistently lead to conversions, on-going sales, and great relationships?  Now’s the time to look at your sales results with fresh eyes and optimize.

  • 1) What  is the #1 reason your audience would say “No” to you? How do you handle that objection? ( If you don’t know… ask group for suggestions.)   
  • 2) What is the #2 reason your audience would say “No” to you? How do you handle that objection?
  • 3) Since we’re in December, do you have any Holiday and/or End of Year sales, special offers, or gift ideas?  

This Month’s Action

What’s 1 action you’re taking for Principle 12, Your Sales?  Take that action before the end of December.  Consider asking Circle Members to help you stay accountable (as needed). 

Remember: “What Gets Calendared 

Gets Done.” 

Are Circle Members adding “This Month’s Action” onto their calendar? 

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