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The 12 Principles

The 12 Principles to Promote Her Business are the foundational building blocks to being a successful Woman Entrepreneur. They help you grow and evolve, by working smarter, implementing best practices, and scaling up year-over-year while discovering what doing “Business HER Way” means to you. 

These Principles provide an easy-to-follow, step-by-step process to transforming both your business and business-relationships.

Specifically, The 12 Principles to Promote Her Business are PHB’s “Signature” online marketing/sales training course, which our community is united around on both local and global scales. The 12 Principles support Members in having a trusted, step-by-step framework to grow together, track their progress, and move toward mastery as their business evolves.  

Read about Each of the 12 Principles ⇩

principle of the month

In order to improve real-life application and get the most valuable real-time results from PHB, we focus on one Principle each month for 12 months. This way, we explore all 12 Principles over the course of each year, so we can pull each other up and move toward collective mastery.  

At the beginning of each month, be introduced to the Principle of the Month — and participate in interactive exercises and group coaching — by attending The 12 Principles Learning Lab. Then, stay accountable for putting what you learned into practice — and share best practices with other Women Entrepreneurs- during PHB Round-Table.

Ready to step into your feminine power?

It’s a beautiful and often under-played asset. Leverage the feminine (in your own way) to attract more clients and re-invigorate your biz with creativity!

Do you have a clear plan for your business, one in which you have faith will work?

Now’s the time to revisit it and create a more effective plan, ma’am.  

Are you prepared to build an All-Star support team?

It doesn’t matter if you’re a solopreneur or have many employees, explore your leadership style & build a stronger more unified team.

Does your ideal audience really know who you are?

Learn how to brand your authentic message, be remembered for who you are, and get more referrals. 

When someone says, “Let’s talk tech”, do you want to run?

It’s time to get a handle on your current tech and discover what you need to scale-up!

Do you ever feel like you’re not getting fast enough results in your business? 

Step on the results gas pedal with PHB’s “performance accelerator.”

Have you ever wondered why you don’t have all the customers you want?

With marketing constantly changing, let’s strategize the best ways to promote yourself now.

Are you collecting business cards or building meaningful relationships?

Learn PHB’s Advanced Networking formula for “Win-Win” 1:1’s and more.

Do you know how to make any speech 10X better in 10 minutes and get more speaking results?

Learn how to Speak with Power no matter your experience level.

Wouldn’t it be great if more people told the world about your business?

Now’s the time to capitalize on capturing more referrals, raving reviews & testimonials.

How do you influence your ideal audience to say, “YES!”?

Learn how to create a “YES Game” that lifts your spirits, keeps you authentic, and gets more “YESES.”

Does your sales process consistently lead to conversions, on-going sales, and great relationships?

Now’s the time to look at your sales results with fresh eyes and optimize.

*No matter what month you join PHB, you will have full access to The 12 Principles online learning program. 

Our training is designed so that you can simply jump in where we are now and go from here, or you can review the Principles that have already been explored in previous months this year.

Want to leverage The 12 Principles to grow your biz?

Become a FREE PHB Member.

the 12 principles

The Path to Mastery

Learn it.

In Year 1 of your PHB journey, your focus is on the first step toward mastery: Learn each of the The 12 Principles to Promote Her Business in a simple, step-by-step way. Aim to have a small win for each Principle and a Big Win for the Principle that excites you the most.

At each PHB Event, absorb the wisdom that senior PHB Members contribute through sharing what’s working for them (and what’s not). But don’t be shy. Tell us what it’s like experimenting with integrating the Principles into your business. You are sure to have some enlightening moments and surprising wins this year!

Live it.

In Year 2, your focus shifts from “knowing” to bringing the Principles to life in your business as best practices. Fully leverage the “Exercises” that accompany every powerful Principle in our eLearning system, so you can accelerate your real-world results.

Living the Principles also means moving from privately experiencing the Principles to discussing best practices, learning from each other’s mistakes, and cheering each other on!

LEAD it.

The evolution of Principle mastery is estimated to take about 3+ years, and then, it’s time to consider becoming a PHB Principles Mentor. Being masterful at The 12 Principles is not something that happens overnight. As Richard Branson said, “It takes years to become an overnight success.”

As a Mentor, you will develop your confidence that you have created successes in your business that are noteworthy and valuable. Share your tribulations and celebrations. Be a role model of what women stepping into their business leadership power looks like!

Learn about Becoming a Principles Mentor

PHB Promotion Manifesto

As you incorporate The 12 Principles into your business, you will be recording your plans and results – Principle-by-Principle – in our online learning platform. 

The power-packed result is a one-of-a-kind PHB Promotion Manifesto – which you can download and print out. It serves as a customized learning summary and strategic action-step guide – Principle-by-Principle – so that you can more easily bring them to life in your business, each year.

Want to implement the 12 Principles in your business? Join PHB.
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